{"id":13423,"date":"2026-10-28T16:52:07","date_gmt":"2026-10-28T16:52:07","guid":{"rendered":"https:\/\/www.eticalgarve.com\/staff\/ana-gancho\/"},"modified":"2026-10-28T16:59:13","modified_gmt":"2026-10-28T16:59:13","slug":"ana-gancho","status":"publish","type":"staff","link":"https:\/\/www.eticalgarve.com\/en\/staff\/ana-gancho\/","title":{"rendered":"Ana Gancho"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I am a digital marketing professional, specialising in Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO), with a postgraduate qualification in Marketing and training in digital marketing and social media.<\/p>\n\n<p class=\"wp-block-paragraph\">I carry out my work in a context characterised by the rapid development of artificial intelligence applied to online research, which requires continuous adaptation, strategic thinking and constant updating.<\/p>\n\n<p class=\"wp-block-paragraph\">I currently work in an agency setting, where I am responsible for SEO and GEO strategies, including technical optimisation, content and adaptation to generative search engines. My previous experience in marketing, sales and client relations enables me to link digital strategy to real business objectives.<\/p>\n\n<p class=\"wp-block-paragraph\">As a trainer, I aim to make technical concepts accessible and practical, promoting hands-on learning, critical thinking and autonomy within an ever-changing digital ecosystem. &#13;\n&#13;\nYou can follow her work on <a href=\"https:\/\/www.linkedin.com\/in\/anagancho-marketeer\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">LinkedIn<\/span><\/strong><\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing and Communication Trainer<\/p>\n","protected":false},"featured_media":13421,"parent":0,"menu_order":0,"template":"","training-area":[80],"staff_cat":[89],"class_list":["post-13423","staff","type-staff","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eticalgarve.com\/en\/wp-json\/wp\/v2\/staff\/13423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eticalgarve.com\/en\/wp-json\/wp\/v2\/staff"}],"about":[{"href":"https:\/\/www.eticalgarve.com\/en\/wp-json\/wp\/v2\/types\/staff"}],"version-history":[{"count":2,"href":"https:\/\/www.eticalgarve.com\/en\/wp-json\/wp\/v2\/staff\/13423\/revisions"}],"predecessor-version":[{"id":13426,"href":"https:\/\/www.eticalgarve.com\/en\/wp-json\/wp\/v2\/staff\/13423\/revisions\/13426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eticalgarve.com\/en\/wp-json\/wp\/v2\/media\/13421"}],"wp:attachment":[{"href":"https:\/\/www.eticalgarve.com\/en\/wp-json\/wp\/v2\/media?parent=13423"}],"wp:term":[{"taxonomy":"training-area","embeddable":true,"href":"https:\/\/www.eticalgarve.com\/en\/wp-json\/wp\/v2\/training-area?post=13423"},{"taxonomy":"staff_cat","embeddable":true,"href":"https:\/\/www.eticalgarve.com\/en\/wp-json\/wp\/v2\/staff_cat?post=13423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}