Course
Digital Marketing and Social Media
Registration opens on 1 March 2026.
Stay tuned!

How to create trends in the digital world
The Technical Course in Digital Marketing and Social Media at ETIC_Algarve is a technical and professional training course in the area of Marketing and Communication that prepares you to work in strategic brand management in the digital world. With technical teaching and practical training, you will learn to plan, create and optimise digital marketing campaigns and social media strategies, focused on results and real impact.
Throughout this training course in marketing and digital communication, you will acquire skills in:
- Planning and management of digital marketing strategies
- Social media management and content creation for different platforms
- SEO and content marketing to increase online visibility
- Digital advertising: organic and paid content campaigns
- Digital advertising: organic and paid content campaigns
- Data and metrics analysis to optimise results.
This technical training in marketing prepares you to work in agencies, marketing departments or as a freelancer, helping brands and companies to grow in the digital environment.
At the end of this Technical Course, you will have the opportunity to participate in an ERASMUS+ European mobility project, enjoying an enriching international experience through an internship.
ETIC_Algarve also offers an optional 320-hour extracurricular internship through the JUMP programme – Support for Professional Integration, to help students enter the job market with confidence.

Trainee Support
Concern for the well-being of students is a constant priority, which is why ETIC_Algarve has been providing its community with various services that contribute to their personal and human growth.
Whether it is support for entering the labour market, support for personal development, or financial support granted through the recent Training Grant, there are several ways in which we facilitate and promote the growth of our trainees.
Bolsa Formação

JUMP Internships

Personal development

1 Year
320 hours
Classes from October to July
3 nights a week, from 7pm to 10pm/11pm
Number of Trainees
Maximum 16
And after the course?
Erasmus+
Upon completion of this training, you will have the opportunity to participate in our ERASMUS+ European mobility project.
Career opportunities
- Digital Marketing and Online Advertising Agencies
- Company marketing departments (digital performance management)
- Campaign Management in Creative and Media Agencies
- E-commerce and Startups (paid traffic management, conversion optimisation, and marketing automation)
- Specialists in Web Analytics and Data Marketing
- Social Media Strategists and Growth Hackers.
Contents
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Planning and Strategy
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- Current trends and market challenges
- The impact of social media and digital technologies
- Developing a digital marketing plan
- Setting SMART objectives, SWOT analysis and defining KPIs
- Market segmentation and creating personas
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Content Marketing
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- Content marketing strategies: storytelling, editorial calendar, formats, and distribution
- Websites and Landing Pages
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Social Media Marketing
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- Creation and management of business profiles and pages
- Content planning and engagement strategies
- Organic and paid content (Meta Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, etc.)
- YouTube as a social network
- Community management
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SEO (Search Engine Optimization)
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- How a search engine works
- Ranking and relevance factors
- Keyword research
- On-Page SEO strategies
- Content Marketing
- Technical SEO analysis of a website
- Google Search Console
- Link Building strategies
- Local SEO and Google Business Profile
- GEO – Generative Experience Optimisation
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Advertising and Email Marketing
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- Google Ads PPC – how it works
-> The Google Ads platform - Campaign structuring in Google Ads
- How to get the most out of PPC campaigns P
- erformance and conversion campaigns
- Google Display Network campaign
- Google Shopping campaign
- Formats and Display Network
- Creating and managing campaigns on YouTube
- PPC tools
- Google Ads certification
- Email marketing fundamentals
- Landing page optimisation for conversion
- Google Ads PPC – how it works
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Web Analytics and Data-Driven
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- Configuration and use of analytics tools (Google Analytics, Looker Studio)
- Interpretation of metrics and KPIs relevant to each channel
- Data-driven decision making
- Google Analytics certification
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Portfolio, Pitching, and Entrepreneurship
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- Communication and oral strategies
- Business creation strategies
- Personal branding
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Final Project
Trainers
Resources and Equipment
- Room equipped with one computer per trainee, with macOS or Windows environment
Portfolio
Application Process
- Schedule a personal interview, please contact info@eticalgarve.com or call 289 823 359 / 960 309 550.
- Completion of application form (sent by e-mail after scheduling the interview)
- Attend the previously scheduled interview with the Academic Director, at which you must present your portfolio, if you have one.
- Wait for notification of the application result.
Enrolment takes place between March and October, until the start of classes, and while there are places available on the courses.
Enrolment can be completed after the admission requirements have been verified and upon payment of the enrolment fee and presentation of:
- Curriculum / Biography
- 1 passport-type photograph, in digital format
- Certificate of qualifications
- Documents of the Applicant and the Payment Manager (Identity Card / Citizen Card + Taxpayer Card + Proof of address: electricity, water, telephone bill or driving licence)
- Fill in and sign the registration form and training contract.
Are you interested?
Registration will reopen on March 1, 2026.
If you are interested in this course, please fill out the form.



